AI Workflow Automation Specialist Helping Businesses Save Time With Smart Systems
I build powerful AI workflows using n8n, Make.com, OpenAI, Zapier, APIs, and webhooks to help businesses automate repetitive tasks, connect tools, and scale faster.
500+ Leads Automated
Weekly for clients
n8n · Make · Zapier
OpenAI · APIs
London, UK
Available Worldwide
Hi, I'm Caroline — I turn manual work into automated systems.
I'm a London-based AI Workflow Automation Specialist with a passion for helping entrepreneurs, agencies, startups, coaches, real estate businesses, e-commerce brands, and service companies eliminate repetitive manual work through smart automation.
Whether you need a lead capture system, a CRM automation, an AI-powered email responder, or a full business process overhaul — I design and build custom workflows that connect your tools, save hours every week, and let you focus on growing your business.
What I Build For Your Business
Every service is tailored to your specific stack, goals, and budget. No cookie-cutter solutions.
n8n Workflow Automation
Custom n8n workflows connecting your apps, APIs, and databases. From simple triggers to complex multi-step automations with error handling and retry logic.
Make.com Automation
Visual automation scenarios on Make.com (formerly Integromat) that connect 1,000+ apps without code.
Zapier Automation
Zapier zaps and multi-step workflows to automate your business processes across all your favourite tools.
OpenAI / ChatGPT Integration
Embed AI intelligence into your workflows — auto-generate content, classify data, draft emails, summarise documents, and build AI-powered decision engines.
API & Webhook Integration
Connect any app via REST APIs and webhooks. Custom HTTP request nodes, authentication flows, and real-time data pipelines.
CRM & Lead Automation
Automate your entire lead pipeline — capture, score, assign, follow-up, and report, all without manual intervention.
Google Sheets & Airtable
Build powerful data automation systems — auto-populate sheets, sync databases, generate reports, and trigger actions from spreadsheet events.
Email & Notification Automation
Smart email workflows — auto-responses, drip sequences, Slack alerts, WhatsApp notifications, and SMS triggers based on business events.
AI Chatbot Workflows
GPT-powered chatbot systems for customer support, lead qualification, appointment booking, and FAQ handling — integrated into your website or WhatsApp.
Business Process Automation
End-to-end business process automation — map, design, and automate your entire operational workflow from intake to delivery and reporting.
20 Real Automation Projects
Every project was built for real clients. Click to explore the workflow, tools used, and results achieved.
n8n Lead Capture Workflow
Automated lead capture from website form → CRM entry → Slack alert → follow-up email sequence.
Make.com CRM Automation
End-to-end CRM scenario: new contact → enrichment → deal creation → task assignment → email.
OpenAI Email Reply Generator
AI reads incoming support emails, generates context-aware replies, and routes for human approval.
Google Sheets Data-Cleaning Automation
Auto-cleans, deduplicates, and formats raw CSV data dumps into structured reporting sheets weekly.
Airtable Client Onboarding System
New client form triggers Airtable record creation, welcome email, contract send, and project setup.
Zapier E-Commerce Order Notifications
Shopify order → Slack team alert → warehouse Notion task → customer WhatsApp confirmation.
WhatsApp Lead Notification System
Instant WhatsApp alerts to sales team when new leads come in from Facebook Ads or website forms.
Real Estate Lead Management
Property enquiry → lead score → agent assignment → viewing scheduler → CRM update pipeline.
AI Chatbot Customer Support
GPT-4 powered chatbot handles 80% of support queries, escalates complex issues to human agents.
Invoice Automation Dashboard
Project completion triggers automatic invoice generation, client email, payment tracking, and bookkeeping entry.
Calendar Booking Automation
Calendly booking → CRM contact → prep email → reminder sequence → post-call follow-up workflow.
Gmail Auto-Response Workflow
Smart Gmail auto-responder that classifies inbound emails and sends personalised AI-generated replies.
Slack Team Notification System
Real-time Slack alerts for sales milestones, support tickets, system errors, and daily business summaries.
Webhook API Connection Setup
Custom webhook endpoints connecting external apps to internal systems with authentication and data transformation.
AI Content Generation Workflow
Blog brief → GPT-4 draft → SEO optimisation → WordPress publish → social media post creation.
Social Media Post Automation
Content calendar → auto-generate captions with AI → schedule posts across Instagram, LinkedIn, and Twitter.
Client Intake Form Automation
Typeform submission → Notion database → welcome email → Slack notification → project folder creation.
Sales Pipeline CRM Automation
Full HubSpot pipeline automation: lead scoring, deal stage transitions, task creation, and rep notifications.
Automated Reporting Dashboard
Daily automated reports pulling KPIs from 5 platforms into a single Google Sheets dashboard with charts.
Full Business Automation System
Complete end-to-end business automation: lead → onboard → deliver → invoice → report, all connected.
Real Results for Real Businesses
Three detailed examples of how automation transformed daily operations, saved money, and accelerated growth.
London E-Commerce Brand
E-Commerce · ShopifyThe team was manually processing 200+ daily orders, copying data between Shopify, their warehouse system, and Google Sheets — taking 4 hours every day.
Built a full n8n automation pipeline: Shopify webhook → warehouse API → Google Sheets update → customer WhatsApp confirmation → Slack team alert. All in under 2 minutes per order.
Results Achieved
UK Recruitment Agency
Recruitment · HubSpotSales team was manually qualifying 500+ weekly LinkedIn leads, sending follow-up emails, and updating their CRM — missing hot leads due to slow response times.
Created a Make.com + OpenAI scenario: LinkedIn lead → AI qualification score → CRM entry → personalised follow-up email sent within 90 seconds → rep Slack notification.
Results Achieved
Property Management Firm
Real Estate · LondonProperty managers were spending 15+ hours per week on tenant communication, maintenance request logging, and monthly reporting — all done manually in spreadsheets.
Designed an Airtable + n8n system: tenant form submission → categorised Airtable record → contractor assignment email → status update SMS → weekly automated management report.
Results Achieved
From Brief to Live Automation
A structured, transparent process that delivers working automations on time, every time.
Discovery
We map your current workflow, identify bottlenecks, and define exactly what needs to be automated.
Workflow Mapping
I create a detailed automation blueprint showing every trigger, action, condition, and data flow.
Automation Build
I build and configure your workflow in n8n, Make.com, or Zapier — connecting all your tools.
Testing
Rigorous end-to-end testing with real data to ensure every edge case is handled correctly.
Documentation
Full written documentation and video walkthroughs so your team can manage the workflow confidently.
Support
30-day post-delivery support included. Optional ongoing maintenance packages available.
Tools I Work With Every Day
16 platforms. Hundreds of integrations. One specialist who knows them all deeply.
n8n
Automation
Make.com
Automation
Zapier
Automation
OpenAI
AI
ChatGPT
AI
Airtable
Data
Google Sheets
Data
Notion
PM
Slack
Comms
Gmail
Comms
HubSpot
CRM
Calendly
Scheduling
Trello
PM
ClickUp
PM
Webhooks
API
REST APIs
API
What Clients Say About Working With Me
“Caroline completely transformed our lead management. We were manually handling 400+ leads a week — now it's fully automated. She built the entire n8n workflow in 5 days, documented everything, and it's been running flawlessly for 3 months. Absolutely worth every penny.”
James Whitfield
Founder, Whitfield Digital Agency
Manchester, UK
“We hired Caroline to automate our client onboarding and it saved us 12 hours a week immediately. The Airtable + Make.com system she built is elegant and our clients love the seamless experience. She's a true expert and communicates brilliantly throughout.”
Priya Mehta
Operations Director, GrowthPath Consulting
London, UK
“Our property management was a spreadsheet nightmare. Caroline built us a full Airtable automation system connected to SMS and email. Tenant enquiries are now responded to in under an hour automatically. We've saved at least 70% of our admin time.”
Thomas Okafor
CEO, Okafor Property Group
Birmingham, UK
“I had no idea how much time I was wasting on admin until Caroline automated my entire client intake and booking system. Zapier + Calendly + Gmail — set it up perfectly. Now I spend that time actually coaching. Game changer for a solo business owner.”
Sarah Donovan
Owner, Elevate Fitness Coaching
Dublin, Ireland
“Caroline integrated OpenAI into our support workflow and it's been incredible. 80% of our support queries are now handled by AI with genuinely helpful responses. She built it in n8n with perfect fallback logic. Delivery was fast, code is clean, and she was a pleasure to work with.”
Marcus Chen
Head of Growth, NovaTech SaaS
London, UK
Ready to automate your business workflow?
Let's build a smart automation system that saves you time, eliminates manual work, and lets you focus on growing your business. Most projects delivered in 3–7 days.
Start Your Automation Project
Tell me about your business and what you need automated. I'll get back to you within 24 hours.
Caroline Roberts
AI Workflow Automation Specialist · London
Direct Contact
hello@carolineroberts.co.uk
Location
London, United Kingdom
Response Time
Within 24 hours
Fiverr
fiverr.com/carolineroberts
Currently Available
Taking on new automation projects